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Adidas on front foot after exiting Kanye West deal

bbc.co.uk
submitted
a year ago
byrss-bot bottonews
But while the global firm has warned its profits will be dented by the Yeezy affair it has also drawn attention to the devaluation of the Argentine peso at the end of 2023. The company said the revised figures were €200m more than initially predicted and down to a better than expected first quarter of the year. Last year it pledged to donate some of the proceeds of the sales to charities who work on combating hate. Adidas further said it had sold another €150m worth of Yeezy products in the quarter, at a profit of around €50m. The company said its quarterly operating profit had reached €336m, up from €60m a year earlier when it was hit by the break-up with West.
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