Launched in 2020 under Cheeku Technologies, FEDUS has rapidly emerged as a trusted name in India’s connectivity and electrical solutions market. With the increasing penetration of the internet and the surge in work-from-home setups, FEDUS spotted a gap: quality network accessories tailored for Indian users. Over just a few years, it transformed from a modest seller of third-party products into a powerhouse of innovation and reliability, offering everything from HDMI and Ethernet cables to infrared cooktops and USB hubs.

1. The Origin of FEDUS

Recognizing a lack of quality, affordable networking products in India, the founders launched FEDUS to serve Indian customers with world-class solutions made for Indian conditions. While global brands focused on exports or offered subpar products locally, FEDUS filled the void by offering premium-grade accessories at fair prices.

2. Product Categories Offered by FEDUS

A. Cables & Networking Solutions

• Ethernet Cables (Cat5e, Cat6, Cat6A, Cat7, Cat8) High-speed LAN cables with up to 40Gbps transfer rate, ideal for gaming, streaming, and business use.
• HDMI Cables 8K@60Hz and 4K@120Hz compatible HDMI 2.1 cables with HDR10, eARC, and Dolby support for immersive viewing experiences.
• USB Cables (Type-C, Micro-USB, USB-B) Durable nylon-braided, fast-charging cables compatible with laptops, phones, printers, and more.

B. Power & Electrical Accessories

• Power Strips Heavy-duty 4, 6-socket power strips with surge protection, overload guard, and child safety shutters.
• Power Cords & AC Cables L-shaped and straight 2-pin/3-pin AC cables for TVs, PCs, printers, and other electronics.
• CCTV Cables & Power Supplies Robust coaxial cables and DC power supplies for secure and reliable surveillance system setup.

C. Kitchen Innovation: Induction & Infrared Cooktops

FEDUS offers highly energy-efficient infrared and induction stoves built for the diverse climates of India—from freezing Kashmir to sweltering Rajasthan. These cooktops ensure faster cooking, safety, and power efficiency.

D. Audio/Visual Accessories

• AUX Cables & Audio Splitters For a seamless listening experience in cars or home audio systems.
• HDMI Switches & Extenders For gamers, streamers, and conference room setups, ensuring 4K clarity and seamless device transitions.

3. Why FEDUS is the Best D2C Brand in India

Tailored for Indian Conditions

FEDUS products function effectively in extreme temperatures and volatile power conditions.

Customer-Centric Pricing

While maintaining global standards, FEDUS offers products at prices Indians can afford.

Innovation + R&D

Constantly upgrading its portfolio with new technologies and rigorous quality tests.

Online Availability

A top-rated brand on Amazon, Flipkart, and other marketplaces, with thousands of positive reviews.

4. Customer Satisfaction & Support

FEDUS boasts excellent after-sales service and user-friendly warranty policies. The brand listens to its customers and evolves accordingly—whether through cable length preferences or new product categories.

5. Vision for the Future

FEDUS aims to go global, making “Made in India” synonymous with quality and affordability in the connectivity and power segment. With growing recognition and expanded product lines, FEDUS is poised to be an international household name.

Conclusion

In just a few years, FEDUS has become a symbol of trust, performance, and value in millions of Indian homes and offices. As digital India continues to rise, FEDUS is not just keeping pace—it’s setting the standard.

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The Compliance Designer